In a sign of the times, Cruise Lines International Association (CLIA) this week announced the launch of a CLIA Specialty Cruise Collection initiative to support and promote small ship, river, coastal, luxury, adventure, and sailing ship member lines.
Using the theme “Experience the World in a Different Way,” the trade-focused initiative is designed to heighten awareness of the exceptional and growing diversity of specialized cruise experiences offered throughout the world.
Specialty cruises come in all shapes and sizes. CLIA breaks it down to Small Ships, Adventure Cruising, River Cruises, Coastal Cruises, Luxury Cruises and Sailing Ships.
A recent CLIA survey indicated consumer interest in specialty cruising for a variety of factors including
- Social interaction and friendships made with fellow passengers
- Price
- Appeal to all age groups
- Specialized culinary experiences onboard and shore-side
- Value
- Interesting shore activities and sightseeing
- Perception of greater degree of specialised and personal services
The CLIA member lines that comprise the Specialty Cruise Collection include: AmaWaterways, American Cruise Lines, Avalon Waterways, Azamara Club Cruises, Crystal Cruises, Hurtigruten, Louis Cruises, Paul Gauguin Cruises, Seabourn, SeaDream Yacht Club, Silversea Cruises, Uniworld Boutique River Cruises and Windstar Cruises.
Flickr photo by Storm Crypt
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