At a press conference in Antigua yesterday, it was announced that Saint John’s Development Corporation has retained Miami-based Global Destinations Development to conduct its trademarked Cruise Destination Fitness Test for the Antigua and Barbuda government. Work began April 2 on the test, which will assess the Port of Antigua and Heritage Quay.
“I am very pleased to be able to allocate funding for the major part of this study in support of St. John’s Development Corporation’s joint plan with the Ministry of Tourism to chart a plan for our Cruise Business Development over the next 15 to 20 years,” said Ministry of Tourism head, the Hon. John Maginley
Chairman of Saint John’s Development Corp. Sylvester Brown said, “We plan to use the findings of the test to determine physical improvements to make Antigua an even more attractive destination for cruise lines.”
The Cruise Destination Fitness Test provides a realistic assessment of a port’s prospects in the industry, including recommendations for improvement, analyzing major attributes that contribute to a cruise destination’s success, including geographic location, docks, condition of the town, marketing attractiveness to cruisers and travel agents, direct costs of calling, on-board revenue potential, operations and guest satisfaction.
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